Objet : - What does the Internet say about you? -
Each month, TheOfficialBoard showcases selected articles from executives around the world.
What does the Internet say about you?
Given the ever growing number of sites, blogs and even print media, it is harder and harder for an executive to keep track of what is being said about a company, a colleague, or him or herself. There are six simple, free tools to help you stay current.[Read the article] By Manuel Zebeida.
Converting your trafic into sales – Perception and Reality.
An average of 55% of people who enter a physical store will make a purchase before they walk out the door. On the web, this conversion rate drops below 2%. Why such a gap? There is often an absence of a broad-based management sponsorship of a fact-based, data driven, testing and learning culture. [Read the article] By Mats Carduner.
Why large projects run always late and over budget?
Many innovative capital projects to build major new facilities and infrastructure such as cargo planes, nuclear power stations, defense systems and the Olympics, are currently experiencing significant fluctuations in terms of costs and performance. So why is this happening over and over? [Read the article] By Marc Giget.
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