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The Executive Newsletter of TheOfficialBoard

Details make the difference

with Annie Feolde

annie-feolde1The self-taught Annie Feolde started cooking dishes for the Wine Bar of Giorgio Pinchiorri, her husband. A dozen years later, she was awarded 3 Michelin Stars; one of the highest, most exclusive distinctions for a chef.

Located in a Renaissance Palace in downtown Florence, their restaurant Enoteca Pinchiorri is known worldwide for its pasta and its wines.

What is your secret for Italian Pasta?

We prepare our Pasta daily by mixing 15 egg yolks with 1 kg of flour. Then we shape different kinds of stuffed pasta such as agnolotti, cappelletti or ravioli. We also craft different lengths such as tagliatelle, tagliolini or spahetti alla chiterra.

In that case, we use a long specialized tool called a chiterra (shaped like a guitar), to cut the pasta into the right width. We also make dried Spaghetti with hard wheat flour.

In your world-class cellar, which of your 120,000 bottles are you the most proud of ?

Our first purchases are the ones we hold nearest to our hearts, like Sassicaia 1968/1985, Monfortino Barolo 1958/1971 from Italy; and Petrus 1961, Mouton Rothschild 1945 or Cheval Blanc 1947 from France.

We also have great new wines from Tuscany such as Masseto, Solaia, Redigaffi, Perca, Flaccianello and Silversmiths, and wines from the New World such as Screaming Eagle, Colgin, Maya, Harlan Estate, Dominus or Opus One.

And we can’t forget the Champagne, with the Krug Collection 1966, Krug Clos du Mesnil and Clos d’Ambonnay 1996, Dom Perignon Enoteque 1959, Cristal Rose 1996, Pommery Cuvee Louise 1996 or Salon 1990.

Can Glasses really make a big difference in the taste of the wine ?

Oh yes… At Enoteca Pinchiorri, we offer over 40 types of crystal glasses. There are glasses for Champagne, white wines, young red and ripe, sweet wines…. For every type of wine, we can say there is a glass to showcase it perfectly.

When a customer selects a really special bottle of wine, we will choose the most beautiful, elegant shape to give the customer the most pleasure and ensure that the selected vintage will taste the best. As a restaurant, we do not produce wine but we enhance the taste with our service.

Can you say a word about yourself ?

My passion has always been to make others happy. My husband and I share the same passion for quality. Our pleasure is to help our customers to rediscover traditional, often forgotten products and recipes such as oven-roasted pig, with its crisp skin, potato salad, beet oil, and sweet-sour shallots.

Annie Feold is one of the Grand Chefs at Relais & Châteaux, a family of 480 prestigious hotels and restaurants in 56 countries. With her husband, she owns Restaurant Enoteca Pinchiorri, one of the most celebrated restaurants in Italy.

Avenues for CEOs in Transition

Joshua Hittman, Gerson Lehrman Group

ceos-in-transitionFor C-suite executives, leaving the corner office doesn’t mean leaving the field—there are many ways to remain professionally engaged and involved.

Whether former CEOs are in transition toward another full-time post or settling in to full-time consulting, they have resources that allow them to leverage their decades of experience across a global client base.

Despite the current poor job market, there will always be demand for the right kind of knowledge and experience.

Many CEOs keep themselves current, involved and remunerated through expert networks such as Gerson Lehrman Group (GLG).

GLG connects CEOs with clients, as part of our mission to help leading business decision makers find, engage, and manage subject matter experts across a broad range of industries and disciplines. We work closely with our senior investment and corporate clients to match them with the expertise they need most.

Our 250,000+ experts worldwide include thousands of former CEOs, across industries and geographies, whom we recruit through a combination of referrals and our own industry knowledge. We also ensure the highest standards of ethics and have built an industry-leading compliance framework for expert consulting.

Relying on personal and professional connections is the tried and true solution, but in today’s online, intensely networked age, former CEOs can do far more to keep themselves in the mix.

They can join a diverse and highly specialized group of experts who are consulted by corporations and financial institutions worldwide for everything from a brief conference call on a specific issue to a long-term engagement.

Consulting via an expert network can bridge the gap between one senior executive role and the next—or it can evolve into a solution in and of itself. Former CEOs have a wider range of choices than they realize, and those choices may become solutions for investors and others in search of informed insight.

Staying fresh, informed and smart in your field is crucial in today’s challenging job market. While that’s always the case for any job candidate, it’s essential for former C-suite executives in this increasingly competitive environment.

Joshua Hittman, is Vice President EMEA of Gerson Lehrman Group, the global marketplace for expertise. Its 19 offices are located in North America, Asia, Europe, and South America.  Learn more about becoming a GLG Council Member.

Dive into Dark Pools

By Antoine Juaristi, Lovells

13-jan-antoine-juaristiThe recent financial crisis has brought to light the complexity of certain financial products, as well as a profound lack of transparency within the financial system. Despite strong criticism denouncing this lack of transparency, investors have, nevertheless, increasingly had recourse to hidden trading platforms on the equity market, better known as dark pools.

By way of clarification,  let us dive into the world of dark pools! The EU Markets in Financial Instruments Directive, MIFID, came into force two years ago. It allowed for the opening up of new trading systems, in particular in the equities market.

In order to ensure market transparency and integrity, this Directive set up pre-trade and post-trade transparency requirements. For example, the directive’s pre-trade transparency requirements include the obligation to make public on a continuous basis during trading hours current bid and offer prices and the depth of trading interests at these prices.

This EU directive also allows for the waiving of these obligations for transactions that are large in scale compared to normal market size. The aim is to prevent the acquisition or transfer of a large number of shares from triggering a large increase or decrease in share prices if this order were made public. This has spurred the development of dark pools for block trades.

Dark Pools thus refers to Trading Systems operating without pre-trade transparency using the waivers provided for in the MIFID. It currently represents less than 10% of trade volume on the European equity shares market.

The most well-known dark pools include: Smart Pool founded by NYSE Euronext, Baïkal founded by the London stock exchange (which recently merged with the alternative European platform Turquoise, founded by BNP Paribas, Citigroup, Credit Suisse, Deutsche Bank, Goldman Sachs, Merrill Lynch, Morgan Stanley, Société Générale and UBS) or Neuro Dark founded by Nasdaq OMX.

Although the post-trade transparency requirements apply to dark pools (in particular the obligation to make public the price, volume and time of transactions), they are criticized for their lack of pre-trade transparency. Some investors could sell large quantities of shares within a regulated market after purchasing these same shares at a much lower price from a dark pool.

Beyond the risk of price manipulation, the rise of dark pools might also distort competition and create a disadvantage for private investors who do not trade in large quantities of shares and who cannot have recourse to dark pools. This highlights the risk of liquidity fragmentation and, as a consequence, a possible deterioration of the price formation process on the equities market.

Due to the multiplication of shares trading systems, equity issuers complain when the price of their shares is altered. Since they don’t know the exact stock exchange price of their shares, they can’t determine the actual price of their financial capitalisation.

In the US, dark pools emerged in the 1990s. In October 2009, because of the growing number of those hidden platforms, the Stock Exchange Commission proposed measures intended to increase transparency of dark pools in the United States, so investors get a clearer view of stock prices and liquidity.

Did MIFID really achieve its aim of protecting investors through setting up a more integrated, transparent, effective and competitive capital market? The European Commission has scheduled a revision of MIFID for 2010, which we hope will provide an opportunity for the pre-negotiation transparency waivers to be rethought in order to prevent the development of this dark side of the financial markets.

Antoine Juaristi is Partner at Lovells, in the Dispute Resolution Group. Lovells is one of the largest international law firms with offices in Europe, Asia and the United States.

Learn to be creative

With Pedro Subijana

4-dec-pedro-subijanaYou often talk about the wisdom of the ancients, how would you define it ?

As for any art or job, you first need to know the basics and to build solid foundations through academic training. Then, as you get more knowledge and practice, you get the freedom to create and to innovate.  Mixing generations in my teams and in my courses has always been stimulating for everyone including myself.

Tell us about you ?

After studying in Spain, I set up my own restaurant in 1975 in San Sebastian, my native town, in the Basque region. We are located the Igueldo Mount above the Atlantic sea. Our ambition is to be one of the hubs of creative cuisine. I also love to share my cooking secrets.

How do you teach your art ?

I have been teaching cooking on TV everyday for 15 years at Tele5 and at Etb2. It was a great way to meet and teach students every day in the intimacy of each home thanks to the massive mail contacts we had. Now, I am more inclined to give classes at my own restaurant or in schools to the younger generation of people. I wrote a dozen books. As they are all out of print, I am now preparing the next one.

Spain produces outstanding wines. What do you recommend ?

I love wines in all the price ranges. Here are some of my preferred red wines : San Vincente 2005 or Las Gravas 2006 about 20 € ; I appreciate a lot the Finca El Bosque 2007 or the Finca Dofi 2005 around 100 € ; then you can find ultimate wines such as Pesus 2004 or La Faraona 2005 for about 250 €.

Which of your many distinctions you are the most proud of ?

For any chef, the Michelin macarons are among the most prestigious distinction you can get. Each year, you also have to be good enough to keep them. We have got our third Michelin Star in 2007. This has been great recognition for the whole team.

Pedro Subijana is one of the Grand Chefs at Relais & Châteaux, a family of 480 prestigious hotels and restaurants in 56 countries. He is also the founder and the owner of Alekare, a 3-Star Michelin Restaurant located in Spain. He is teaching cooking all over the world and advises several hotel groups.

Extending professional life

By Marie-Charlotte Diriart

3-dec-marie-charlotte-driart3Extending seniors’ employability is currently a hot topic for most European countries. European countries are recognizing the value that older workers bring to an organization: experience, institutional memory, wisdom, maturity. In 2010, each member of the European Union must achieve the target of increasing its employment rate of seniors (aged between 55 and 64 years old) to 50%.

In 2008, the average rate of senior employment in Europe was 46%, which is the rate recorded for Spain. Above this average are The Netherlands (53%), Germany (54%) and The United Kingdom (58%). They are finding it difficult to keep up with the lead taken by the top of the class: Sweden, with 70 % of seniors in employment. Amongst the worst performing are France (38%), Italy (34%) and Poland (32%) who are now striving to reach the 50% target.

The way to avoid encourage seniors to delay entry into retirement differs from country to country. Some governments try to increase the age of retirement (Finland, Italy, Sweden, Norway, Germany), while others create incentive measures to hire or maintain senior employment by exempting social security contributions (Italy, Spain). Sweden pays subsidies to companies hiring senior employees, and Finland and the UK promote the positive impact of employing seniors via public campaigns.

Whereas the current economic and financial climate obliges most companies to implement constraints or voluntary departure plans for a large number of employees, French companies have to commit to maintaining or hiring senior employees.

The approach taken by France to reduce this gap is worth focusing on since the French model is distinctly punitive, as opposed to offering incentives. Companies having more than 50 employees are required to take certain number of quantifiable measures which favor senior employment. These companies will be sanctioned with a penalty of 1% of the global gross salaries if they do not comply with these regulations as of January 1st 2010.

In Sweden, all the economic players are fully aware of the challenge. To respond to their ageing workforce, companies are encouraged to take creative measures. Like Vatenfall this publicly owned energy company, which in order to avoid terminating more than 8 000 of its senior employees in 10 years time, has established the “80-90-100″ program: 80% work time provides 90% salary and 100% pension funding.  Other companies such as SwedBank, a leading bank in Sweden, Estonia, Latvia and Lithuania, have taken similar initiatives.

Different countries have vastly different approaches to attracting and retaining seniors, but it is clear that the initiative is taking hold, and one way or another it will be here for some time.

Marie-Charlotte Diriart is Counsel on Employment at Lovells. Lovells is one of the largest international legal practices with offices in Europe, Asia and the United States.

Pricing for the Upturn

By Julian Short, Accenture

1-dec-julian-short2A pricing function focused on managing in a downturn is fraught with risk. At best, a company could miss the potential short-term gains offered by an improvement in the economy, and at worst it could damage the long-term price positioning of the overall enterprise. With companies clearly beginning to position themselves for an upturn, now is the time for executives to be sure that their business has the right pricing strategy and execution capabilities.

As companies prepare for an upturn, we see actions in the following areas as key:

• Ensure that your pricing strategy can accommodate a “multi-speed economy”. In an upturn, geographic, product and customer segments recover at different speeds. Companies need to employ micro-segmentation techniques coupled with differentiated pricing strategies to operate in this environment. Micro-segments should be continually re-analyzed and migrated across strategies as required during the recovery.

Strengthen your analytical capabilities to support better pricing performance measurement and segmentation. A comprehensive set of analytical reports and KPIs is the basis for any pricing capability; especially if the performance of individual micro-segments are to be monitored and results utilized in strategy and execution.

Increase the efficiency and accuracy of price setting, execution and control. As the recovery takes hold, prices may change rapidly for a specific micro-segment. Companies should utilize standardized price-setting models and processes mapped to the segmented strategies, enabling transparency, control and efficiency in the process. Differentiated price targets and floors should be utilized during sales negotiations, coupled with a clear price policy document to enforce segment-based rules.

Integrate and automate pricing technology and data to improve decision making and efficiency. As the pricing environment becomes more complex, pricing technology is increasingly critical to driving effective execution. Leading-edge pricing applications provide the required insight and automate rote pricing tasks, freeing skilled pricing resource up to focus on the more complex processes and exceptions.

Improve the skills and performance of the pricing organization. Processes, policies, technology and data all play key roles in effective pricing, but the human element is the most critical. Several areas will enhance the overall performance of the pricing organization including: revising and documenting clear pricing roles, authorities and accompanying training for the organization; developing an effective performance management system based on the chosen pricing strategies; and exploring ways to bolster the pricing team through selective hiring.

Optimizing pricing can be challenging even during the best of times, but it is particularly difficult during uncertain economic conditions. By creating a robust pricing capability that leverages leading practices and technologies, companies can effectively capitalize on emerging growth opportunities and, as the economy recovers, position themselves for high performance over the long term.

Julian W. Short leads the Accenture Price & Profit Optimization practice across Europe, Africa and Latin America. Mr. Short works across multiple industries to help companies shape and deliver their pricing strategy. He is based in London. Learn more at Accenture.

LBO Opportunities

By Igor Quézel-Perron

30-nov-igor-quezelA lot of managers, after long careers in big corporations, used to approach head-hunters for positions in companies under LBOs. This has changed in these difficult times for Private Equity: fewer operations, less leverage, smaller dreams…

Are there real opportunities today to join an LBO company as CEO or CFO?  Many managers (and it begins generally in their early 40’s) are looking for more independence and entrepreneurship, but do not want to create their own companies, because it is either too risky, or because they do not have The Idea.

Then, they think they can take over a company, or find a position in a company under LBO. It is true it can be a good deal: nice compensation, and potential leverage. Generally Private Equity firms propose that they invest 1 year salary, and the goal is to have a multiple of this investment once company is resold.

If the drivers of this kind of opportunities have not changed, the economic situation has, and candidates know that. In 2009, they showed less enthusiasm for this kind of job, because they know that there is less leverage.

There are also fewer opportunities all over the world. For example, In France in 2008, out of 194 LBO operations there were only 24 Management Buy In (MBI) or Buy In Management Buy Out (BIMBO) of which 80% were valued below 15 Mi€. On the first semester 2009 out of 62 LBO, there were 13 MBI or BIMBO of which 100% were valued below 15 Mi€. In a nutshell, for CEO, we are talking about only 24 new positions in France in 2008.

What profiles do those jobs require? Quite surprisingly, Price Equity firms are always open to meet good candidates. For them, this means experienced managers, with a good knowledge of the sectors those firms have invested in (which is often public) or of the sectors they are considering investing (information they need), ideally with a mix of experience in large groups and smaller companies.

Why are Private Equity firms opened to meet candidates while not recruiting? Because they want to know the market, the good potential candidates for their investments, identify potential board members, discover a new market through a specialist… They love seasoned managers presenting them investment opportunities. They can help you to externalize one of your less strategic activities or to prepare for your next career step. So if you have a chance to meet them, do not miss it.

Igor Quézel-Perron is Partner at Eric Salmon and Partners and conducts global search. Eric Salmon and Partners is a leading European executive search firm with 6 offices in Europe.

Transition management

By Dominique Langlois & Frederic Marquette, EIM

26-nov-eim-dream-team1Balancing Excellence and Urgency is a hard, daily challenge for many executives.

In addition to staying top of the daily business life, executives may face unexpected exceptional circumstances such as the long-time absence of a key man, a deep organizational change, the integration of new company, a heavy restructuring because of a lower volume or a sharp cost increase, redefinition of target market or niche, or the launch of a new activity abroad.

When managing all this calls for specialists, that is the everyday business of a few Transition Management Firms.

How does it work? We have built an important pond of highly seasoned executives including all kinds of management roles in all the industries. Those executives can be asked to contribute for a few weeks (experts), a few months (transition) or a few years (recruiting). Most executives can be available for the customers within days.

How are selected the executives? Our executives have been identified because of their solid academic training, of their professional backgrounds and their concrete achievements in the various positions they held. As for any hiring, we only add them in our database after serious reference checkings and in-depth interviews.

How do they work? As soon as they start working for our customers, those managers are permanently assisted by one of our Partners. They all come from top management consulting firms with valuable operational experiences including executive roles. The manager needs to execute fast decisions, to understand key strategic elements, and take the right measure of the environment. This high level assistance is key ingredient for the success of the mission. Even if the challenges are new, the stakes are big and the customers’ expectations are high. A partner will assist the manager with wisdom and seasoned experience.

Dominique Langlois and Frédéric Marquette are Partners at EIM, a leading transition management firm with 15 offices in Europe, Asia and in the US.  EIM has carried out over 6,000 missions in the last 20 years and has over 15,000 high level executives available on demand.

French Trust

Richard Jadot & Louis-Jérôme Laisney, Lovells

France has recently introduced a new trust and security mechanism transferring the management and the ownership of an asset to the trustee. Those new security tools should help the finance industry to leverage new pools of assets, to contribute to lower borrowing costs and to provide lenders greater diversification. In a cash crunch environment, unleashing a wave of financial innovation is an opportunity for many corporations to free up cash.

nov-2009-richard-jadot-louis-jerome-laisney2

How this happened? The law about the trustee or fiducie was first introduced in 2007. It was not judged sufficiently clear and protective by the stakeholders and thus became largely ignored. In January 2009, the regulator introduced rules to organize the management and the security of the assets. For instance, it is now possible for a borrower to provide trade receivables, movable or fixed assets as securities for his loans.

How it works? Pursuant to the fiducie agreement, the asset is transferred to a trustee (which can either be the lender or a third party) as a separate asset. This protects the lenders in case of bankruptcy proceedings against the grantor or the trustee.

When the fiducie agreement guarantees the financing of the transferred asset, a secondary agreement might be introduced, leaving the transferred asset under the control of the grantor. The grantor can then use and manage the financed asset which is now owned by the lenders. Some uncertainties remain regarding this secondary agreement in the context of insolvency proceedings.

The Fiducie concept exists under various forms in several other European countries: in the United Kingdom it is called Trust, in Germany Treuhand and in the Netherlands Bewind.

Despite these uncertainties, Fiducie has been qualified by some commentators as the future “Queen of security rights”. It is in our view premature to make such a strong statement. It is undeniably an interesting concept which will hopefully “find its way” and generate innovative security package schemes in the market.

Richard Jadot and Louis-Jérôme Laisney are respectively Partner and Lawyer at Lovells, in Finance and Banking. Lovells is one of the largest international legal practices with offices in Europe, Asia and the United States.

Cooking Naturally

With Johann Lafer

2-nov-johann-lafer1. Why is German Cuisine is so diverse and yet relatively unknown?

German Cuisine differs a lot by region. In Hamburg, the cuisine is inspired by fish, shellfish, and fresh seafood, while Bavarian food is based more on well-crafted sausage, wiener and sauerkraut. Our vast forests provide a great variety of wild game, fruits and mushrooms; vegetables like asparagus and cabbages are of exceptional quality. We almost always include dedicated dishes with delicious potatoes. Poultry and meats are included in many recipes, but cooked very differently in each region.

2. Why do you so often add aromatic herbs? Where do you find them?

Aromatic herbs are essential to cooking. They help to modify and magnify the taste, and add essential freshness to the meal. I have always included them in my recipes. For years I have been planting and growing them in my kitchen garden.

3. You teach cooking on ZDF, a national TV network. What is your advice for home cooks?

Cooking should be enjoyable. My passion is to promote natural cooking and the arts of the table with my compatriots. In Germany, because of the wars, we missed two generations of family cooking. We have to begin again with the basics: great ingredients lead to great food. At Table d’Or, we start with simple recipes to get the basics and educate your palate. Then you will enjoy haute cuisine whether you cook it yourself or you savour it at someone else’s table. Be curious, take your time, have fun, and enjoy it to the fullest.

4. What are you passionate about?

First, I love my Chef’s job. With my team, we select the very best products. We are always very curious about the best recipes and how to improve existing ones. I love the creative potential of my job. I feel I can improve the German feel for taste and great food. My greatest reward is when I see the happiness in the eyes of my customers. Cooking is giving Nature our deepest respect, every day.

Johann Lafer is one of the Grand Chefs at Relais & Châteaux, a family of 480 prestigious hotels and restaurants in 56 countries. He is also the owner of the Relais & Chateaux Stromborg, Germany. He teaches cooking on ZDF, a national German network and at Table d’Or.

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