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The Executive Newsletter of TheOfficialBoard

Work with Passion

With Jean-Michel Lorain

Jean-Michel Lorain is the chef of La Côte Saint-Jacques, a prestigious family hotel-restaurant, which won three stars again this year in the famous Michelin guide.

5-juillet-jm-lorin1Part of a chef’s secret mystery is in the ingredients he chooses. What are your favorite ones?

I love mushrooms for their subtle flavours, their tastes of woodland and their wild side. When I go collecting mushrooms with my team, we never know how many ceps, chanterelles, coulemelles, or coprins we will find.

I also appreciate many vegetables from the past which have often been somewhat forgotten, like many varieties of cabbage, winter squash or Jerusalem artichoke. They deserve a special place on our menus.  I buy my vegetables on the market at Joigny, Burgundy near our restaurant or from two truck farmers with whom we have worked for dozens of years.

What is your favorite recipe?

My favourite recipe is the one I will create tomorrow. I enjoy always striving for a challenge: creating a new dish, building a new menu, and always trying to do better. My latest creation is a piece of beef cooked half fried, half Tartare.

On our menu, we always try to be as descriptive as possible and call it “Hereford Beef filet in chaud-froid (hot-cold) with creamed corn, Chanterelle, and green beans with truffle”.

What advice do you have for somebody willing to become a chef?

Before you start, define your goals, the guest-house, the region, the style of your cuisine, but also the life you want… My personal choice was to take over the family business founded by my grandmother in 1945. I could have chosen a very different style.

Starting with your mission is essential because you need to be passionate to stay at the top. It requires a lot of daily hard work and a strong discipline to create a unique experience for each of your customers.

Who has helped you the most in becoming one of the most-renowned chefs?

First, my parents gave me a passion for this profession and discipline. I had to make a name for myself which has not been easy because the environment is so selective and because each chef has a strong personality.

Two great chefs, Jean and Pierre Troisgros, have been my professors and have shared their talents with me.

Today, my 75 employee team helps me bring daily pleasure to our clients. 15 of them been working with me for the last 10 to 20 years. I owe a lot to all of them.

Jean-Michel Lorain is the Chefs’ European Coordinator at Relais & Châteaux, a family of 480 prestigious hotels and restaurants in 56 countries. He is also the owner of the Relais & Châteaux La Côte Saint-Jacques in Burgundy, France.

Meshing finance and ecology

By Hugo Ferreira, Compagnie Benjamin de Rothschild

7-juillet-hugo1It is possible to combine the principles of ecology and finance to reach a sustainable development under the regulating umbrella of responsible policy makers.

Our strategic development in green finance is not about philanthropy, it’s about profit. Corporations have to manage new risk created by constraints imposed by the Kyoto treaty limiting carbon emissions.

Promoting those sustainable investments is possible if the corporations are convinced they can improve their ecological impact and reduce their costs in the long run. For example, with the help of BeCitizen, an engineering group in sustainable development, we have helped an important European company to structure the financing of photovoltaic panels on the roofs of its building.

How? In several European countries, the electric utilities have to purchase that kind of produced energy at a fixed price on a long duration. The free cash flow generated minimizes the risk for the investors and helps the company to value those dormant assets. A stable regulatory environment with the right financial incentives is the key ingredient. Customer pressure is also a strong motivation.

The government role is pivotal in passing new laws and incentivizing corporations to adapt their technologies to the new environmental constraints. The Kyoto protocol has forced many companies who don’t match the emission quotas of carbon dioxide to consider investing in projects which reduce emissions in emerging countries. Such an investment receives a certificate which compensates the deficit. Those certificates can help with financing or backing loans.

To help financing such projects, we are about to introduce several private equity funds dedicated to polluted land remediation, sustainable development, green buildings and clean tech.

Corporations will invest only in profitable environmental programs. There are still too few of those projects on the planet. The finance community has to show flexibility and creativity in this transitional phase of sustainable and positive economic development. It won’t be long before sustainability and profitability are successfully meshed.

Hugo Ferreira is member of the management board of Compagnie Benjamin de Rothschild. Compagnie Benjamin de Rothschild is a global leader in asset management and in structuring public/private partnerships.

Personal Data Protection

By David Taylor, Lovells

7-juillet-david3The past decade has seen a huge increase in the processing of personal data, both in terms of volume and importance. Whether for the terms and conditions of a social networking website, for a new file implemented by a local government, or for a new data breach, data protection is necessary and ubiquitous.

Often, local subsidiaries believe that creating a file or implementing software to follow up on clients and prospects or to manage employees has nothing to do with data protection. But practices involving the processing of personal data have significant implications if the same entity decides to outsource resources to an affiliate at the other end of the planet.

The main issue with the protection of personal data in a global environment is the lack of an internationally applicable standard.

Even the most harmonized system has inherent disparities. The European Union’s directives on the protection of personal data have ensured a minimum level of harmonization, but their implementation by the 27 respective Member States has led to important disparities.

Compliance with one set of local laws or undertakings might not be sufficient. European legislation prohibits the transfer of personal data to countries which are regarded as affording inadequate levels of data protection unless certain conditions are met. Since the United States are considered to be in that category, the European Commission and the US Department of Commerce (DoC) have set up a “Safe Harbor” scheme whereby US companies can subscribe to a number of data protection obligations through the DoC and obtain certification allowing them to receive data from the EU.

In addition, once they are in good standing under the Safe Harbor scheme, data will only be lawfully transferred to them from the EU if the entity sending the data has complied with its own obligations under the laws of the country in which it is established.

What are the risks? In most European countries, data protection authorities have recently seen their prerogatives extended and their budgets and staff increased. This has resulted in more investigations and a surge of penalties being imposed on major corporations. In many countries, infringement of data protection legislation can be regarded as a criminal offence and lead to administrative penalties. Sanctions have, up to now, remained relatively low. However, the heat seems to be gradually increasing, as evidenced by the forthcoming trial of four Google executives before the Milano (Italy) criminal court charged with defamation and failure to exercise control over personal data.

Clearly, there is a growing legitimacy to the current hype around data protection.


David Taylor is Partner, Intellectual Property, Technology and Media at Lovells. Lovells is one of the largest international legal practices with offices in Europe, Asia and the United States


No more check in the mail

By Mark Jaugey, PayPal

juin-paypal2The common check has a colorful history. In the 1930s, Sir Alan Patrick Herbert, a British humorist created the urban myth that a man called Albert Haddock won a landmark court case to force the tax collector to accept a check written on a cow.

The story was pure fiction, but reminds us that a check was simply an instruction for a bank to pay someone a sum of money. Long ago, people wrote checks on whatever scraps of paper they had at hand.

The earliest recorded check in the UK was dated 16 February 1659 - which means we have just passed its 350th anniversary.

Personally, I saw my first check as a rite of passage when I turned 18. Every year, like many of us, I struggle to remember to write the right year on the check each January. But times have changed.

The check is in the mail often reveals the uncertainty of a timely payment.  In 2009, the idea of paying with a piece of paper which embarks on a slow clearing journey might seem outdated. In France alone, the over 3+ billions checks issued every year represent more than 4000 tons of print paper.

In the UK, Tesco and Marks & Spencer have stopped accepting checks. Why? To speed up checkout, reduce fraud, enhance tracking and cut costs… In Germany, Austria, Scandinavia, Belgium and the Netherlands, checks have been replaced by direct payments and electronic payments issued by consumers.

After the financial sector turmoil, banks may perceive the cost of processing checks too expensive, considering the availability of alternative options. Although small businesses are often portrayed as championing the check, we’re finding more and more of them are jumping at the chance to take online payments.

The tangible process of writing a check remains, for some people, a more reassuring way of paying; it provides a higher level of control and assurance. In most EU countries, adults are more concerned about misuse of their credit or debit card information than about electronic payments.

Paperless money will not happen overnight, but… Most flight tickets are now replaced by one’s passports and a booking code.  The Amazon’s Kindle is reshaping the book publishing model. The countdown for the check’s extinction has started…

Mark Jaugey is Communication Director at Paypal Europe. Founded 10 years ago, PayPal provides electronic payments to 184 million consumers in 190 countries.


Is Google too successful?

By Guy Hervier

7-juillet-guy-smallAfter its first ten years, Microsoft had achieved revenue of 140 millions of dollars, compared to Google’s 21.7 billion dollars. Ten years after it started, Google had achieved revenue eighty times higher than that of Microsoft even after including a 3% annual inflation rate. Over the fiscal year 2008, 97 % of Google’s revenue comes from advertising, with 68 % from Google’s sites and 32 % from its partner sites.

It’s fair to call Google a tremendous success, one of the greatest stories in economic history. Google’s mission statement is noble but also disquieting, “Our mission is to organize the world’s information and make it universally accessible and useful”. The comparison with Microsoft owning a de facto monopoly on the workstation becomes interesting, but Google is on a completely different scale. Google is building a monopoly on the access to information. Things can only get worse as Google continues with its astounding success.

The American administration gets involved. After IBM, AT&T, Microsoft and Intel, Google is now in the crosshairs of the American administration. Among the many ongoing Class-Action Lawsuits, the agreement between the Internet giant and the Authors Guild and the Association of American Publishers is the most controversial. It states that Google will hand out 125 million dollars for the possibility of providing access on the Internet to works with expired copyright, those in the process of being printed, but possibly to works that aren’t available in paper format but that are still under copyright. The Department of Justice (DoJ) sent a formal request of information to Google, and to the editors that signed the agreement regarding the online publication of books.

Competition is one click away. Faced with the administration’s growing interest, Google has launched a “charm offensive”. One of Google’s strongest and often-repeated arguments is that competition to its search engine is only “one click away” and that all a competitor needs to take over is a new technology. That is what happened to AltaVista, Lycos, and others. And the new competition from Microsoft’s new search engine Bing gives Google some credit. Unlike what happens with other markets, Google’s users are not locked in, they consent to their fate.

Google Inside. Google is magnificent tool, with many side projects born from the minds of the company’s talented engineers. It is also a black box with its non-transparent ad auction system and profiling of private user data. According to Google, advertisers pay for what a click is worth. But as they have little visibility over what goes on, they pay what Google charges them. If Google is to avoid the current antitrust concerns, an option might be to provide more transparency to customers and regulators.

Guy Hervier, is Editor in Chief, ITRmanager, a leading publication for IT managers.


The Executive Blues

By Catherine Blondel

7-juillet-catherine-small1We know the song:“I’ve got it” . It is exactly what any newly appointed executive wants to say. Finally, after years of hard work: I am, I exist, I made it!

But reality soon dispels the fiction. Nothing seems really new. Since the times of Plato, we know that power corrupts, and we are just beginning to understand what that means for large corporations.

The current crisis has shed light on the legal transgressions of a few corporate leaders. Every leader is beginning to understand that everyone has been tarred by the same brush. Power may corrupt but also corrode those who try to exercise it.

To the loneliness of today’s executive, we can also add the loss of the authority. Leaders can no more claim the legacy of experience and legitimacy based on skills. Their authority is continually questioned by the shareholders, customers, employees and suppliers.

Becoming a leader and remaining one, while the magnitude and duration of the economic crisis are still being debated, will require exectuives to endure the loss of different aspects.

  • The first aspect, less prominent in the United States than it is in Europe or Asia, is the loss of statutory elements such as the attended business schools or the number of secretaries.
  • The second aspect is the loss of competence (Yes, you read correctly). The crisis, beyond displaying the golden parachutes and the bonuses, has also highlighted the lack of common sense, the silliness, the incompetence and the powerlessness of a few executives.
  • The combination of the two clearly has deleterious effects on everyone including the competent leaders. The third aspect, finally, is the loss of self-confidence, which is certainly the most corrosive.

Of course, those loss of orientation or loss of competence would deserve more developments about understanding whether they are simply the expansion of the democratic principles to the corporate world. Companies have for a long time escaped to the democracy focusing almost only on their shareholders.

The current global crisis has acted as a particle accelerator, revealing that “the Emperor is naked” and eroding confidence in executives. Each executive might first acknowledge those losses as he would acknowledge a loss on his company financial statement. He can also “sing the blues” and manage what makes every transaction possible: trust.

Its loss is not forever. Executives can patiently rebuild reputations and stakeholder confidence. You may have lost it temporarily but you can find it again in all ages!

Catherine Blondel is an Executive Coach, a psychoanalyst, and essayist. She has published several books including Quand le travail fait symptôme in January 2009.

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