The Official Board’s Reads

Digital BtoB for the (very) busy executive

The Official Board’s Reads

2020 11

How to Build Sustainable Business Advantage in a World Where Great is No Longer Good Enough

Viewed in BCG Management consulting leader BCG is known for being ahead of the curve in management and industry trends, and its reports very commonly help in understanding what companies should do to prepare for that future. Three Major Disruptive Forces This BCG report, based on the firm’s book Beyond Great, contends that three major… More

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What Makes a Successful Board Chair? Defining Their Attributes and Transition Preparedness

Viewed in Russell Reynolds Associates Along with a company’s chief executive officer, the non-executive board chairman may be a company’s single most consequential and important leader. It is a function that has always been a vital one, and its importance is only growing in present organizational structures. But what characteristics define a successful non-executive board… More

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‘Thumb-Stopping,’ ‘Humaning,’ ‘B4H,’ : The Strange Language of Modern Marketing

Viewed in The New York Times To understand today’s marketing lingo, one literally must understand words you won’t find in any standard dictionary. Many corporate functions, of course, have their lingo and acronyms that have become embedded inside these respective professions, so this is not an entirely new phenomenon. But marketing seems to lead all… More

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