How B2B Companies Can Break Through the Thought Leadership Glut in 2022

Viewed in Edelman In recent decades and especially in the past few years, companies across industries, and especially those engaged in business-to-business sales of products or services, have come to discover and greatly value thought leadership as a central part of their marketing and brand strategies. Leaders share their expertise It makes sense. Would you… More

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The Working Future: More Human, Not Less

Viewed in Bain & Company In 2022, you would be hard-pressed to find any major business book, study, or article whose thesis is that the future of the workforce is likely going to fairly indistinguishable from how it existed in the recent past. Experts can get it wrong There has emerged a nearly monolithic thesis… More

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