{"id":1524,"date":"2019-02-25T17:16:20","date_gmt":"2019-02-25T16:16:20","guid":{"rendered":"https:\/\/www.theofficialboard.com\/best-articles\/?p=1524"},"modified":"2019-07-10T20:50:37","modified_gmt":"2019-07-10T19:50:37","slug":"top-10-learnings-about-btob-free-trial","status":"publish","type":"post","link":"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-02\/top-10-learnings-about-btob-free-trial\/","title":{"rendered":"Top 10 Learnings about BtoB Free Trial"},"content":{"rendered":"\n<p style=\"text-align:center\"><em>Viewed on <a href=\"https:\/\/tomtunguz.com\/top-10-learnings-from-the-redpoint-free-trial-survey\/\">TomTunguz.com<\/a> with <\/em><a href=\"https:\/\/tomtunguz.com\/\"><em>Tomasz Tunguz.<\/em><\/a><\/p>\n\n\n\n<p> Tomasz Tunguz, a venture capitalist with <a href=\"https:\/\/www.redpoint.com\/\">Redpoint Ventures<\/a>, attended <a href=\"https:\/\/www.saastr.com\/\">SaaStr<\/a>, and this article summarizes his presentation there on the <a href=\"https:\/\/www.slideshare.net\/ttunguz\/top-10-learning-about-free-trials\">research data report<\/a> he co-authored. <\/p>\n\n\n\n<p>Tunguz and Chase received an impressive <strong>600 corporate responses<\/strong> to their survey on Software as a Service (SaaS) companies\u2019 experiences with free BtoB product trials. <\/p>\n\n\n\n<p>The survey largely validates that trials remain a hugely effective sales tool: between <strong>sixty and eighty percent of respondents, <\/strong>depending on the annual licence amounts,<strong> <\/strong>reported that use of a free trial led them to <strong>transition to an annual licensing contract<\/strong>.  <\/p>\n\n\n\n<p> Lengths of free trials do not appear to impact sales conversions, though 14-day free trials were most common, according to the survey. <\/p>\n\n\n\n<p>This article summarizes the BtoB free trial best practices to maximize <strong>customer on-boarding<\/strong>and <strong>customer satisfaction.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viewed on TomTunguz.com with Tomasz Tunguz. Tomasz Tunguz, a venture capitalist with Redpoint Ventures, attended SaaStr, and this article summarizes his presentation there on the research data report he co-authored. Tunguz and Chase received an impressive 600 corporate responses to their survey on Software as a Service (SaaS) companies\u2019 experiences with free BtoB product trials&#8230;. <a class=\"continue-reading-link\" href=\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-02\/top-10-learnings-about-btob-free-trial\/\">More<\/a><\/p>\n<a href=\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-02\/top-10-learnings-about-btob-free-trial\/\">Read more...<\/a>","protected":false},"author":1,"featured_media":1555,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[80,123,171,124],"class_list":["post-1524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2019-02","tag-btob","tag-free-trials","tag-redpoint-ventures","tag-saas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 10 Learnings about BtoB Free Trial - The Official Board\u2019s Reads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-02\/top-10-learnings-about-btob-free-trial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 10 Learnings about BtoB Free Trial - The Official Board\u2019s Reads\" \/>\n<meta property=\"og:description\" content=\"Viewed on TomTunguz.com with Tomasz Tunguz. Tomasz Tunguz, a venture capitalist with Redpoint Ventures, attended SaaStr, and this article summarizes his presentation there on the research data report he co-authored. Tunguz and Chase received an impressive 600 corporate responses to their survey on Software as a Service (SaaS) companies\u2019 experiences with free BtoB product trials.... 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