{"id":1546,"date":"2019-02-25T17:47:09","date_gmt":"2019-02-25T16:47:09","guid":{"rendered":"https:\/\/www.theofficialboard.com\/best-articles\/?p=1546"},"modified":"2019-07-10T20:49:43","modified_gmt":"2019-07-10T19:49:43","slug":"the-hot-new-channel-for-reaching-real-people-email","status":"publish","type":"post","link":"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-02\/the-hot-new-channel-for-reaching-real-people-email\/","title":{"rendered":"The Hot New Channel for Reaching Real People: Email"},"content":{"rendered":"\n<p style=\"text-align:center\"><em>Viewed in <a href=\"https:\/\/www.wsj.com\/articles\/the-hot-new-channel-for-reaching-real-people-email-11547874005\">The Wall Street Journal<\/a> with <\/em><a href=\"https:\/\/www.wsj.com\/news\/author\/christopher-mims\"><em>Christopher Mims.<\/em><\/a><\/p>\n\n\n\n<p> What was old is new again. With emails, companies do not depend on <strong>gatekeepers<\/strong> to reach their addressees.<\/p>\n\n\n\n<p>While Facebook, Instagram, and Twitter remain popular social media outlets for corporations, recent privacy concerns and complexities with each platform\u2019s algorithms have many companies once again seeing great value and effectiveness in <strong>direct-to-consumer email marketing<\/strong>, <em>Wall Street Journal<\/em> technology columnist Christopher Mims reports. <\/p>\n\n\n\n<p>The value of direct email communication with existing and prospective customers is that companies know they are <strong>reaching them directly<\/strong>, and most direct email campaigns also include a feature to confirm whether or not the <strong>email was opened by the recipient<\/strong>. &nbsp; <\/p>\n\n\n\n<p> <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viewed in The Wall Street Journal with Christopher Mims. What was old is new again. With emails, companies do not depend on gatekeepers to reach their addressees. While Facebook, Instagram, and Twitter remain popular social media outlets for corporations, recent privacy concerns and complexities with each platform\u2019s algorithms have many companies once again seeing great&#8230; <a class=\"continue-reading-link\" href=\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-02\/the-hot-new-channel-for-reaching-real-people-email\/\">More<\/a><\/p>\n<a href=\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-02\/the-hot-new-channel-for-reaching-real-people-email\/\">Read more...<\/a>","protected":false},"author":1,"featured_media":1555,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[80,125,126,170],"class_list":["post-1546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2019-02","tag-btob","tag-email","tag-social-media","tag-wsj"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Hot New Channel for Reaching Real People: Email - The Official Board\u2019s Reads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-02\/the-hot-new-channel-for-reaching-real-people-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hot New Channel for Reaching Real People: Email - The Official Board\u2019s Reads\" \/>\n<meta property=\"og:description\" content=\"Viewed in The Wall Street Journal with Christopher Mims. What was old is new again. With emails, companies do not depend on gatekeepers to reach their addressees. While Facebook, Instagram, and Twitter remain popular social media outlets for corporations, recent privacy concerns and complexities with each platform\u2019s algorithms have many companies once again seeing great... More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-02\/the-hot-new-channel-for-reaching-real-people-email\/\" \/>\n<meta property=\"og:site_name\" content=\"The Official Board\u2019s Reads\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/x.com\/boardalert\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-25T16:47:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-10T19:49:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theofficialboard.com\/best-articles\/wp-content\/uploads\/2019\/02\/Best-Reads-February.png\" \/>\n\t<meta property=\"og:image:width\" content=\"185\" \/>\n\t<meta property=\"og:image:height\" content=\"189\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The latest trends on company organizations\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The latest trends on company organizations\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-02\/the-hot-new-channel-for-reaching-real-people-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-02\/the-hot-new-channel-for-reaching-real-people-email\/\"},\"author\":{\"name\":\"The latest trends on company organizations\",\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/#\/schema\/person\/b2b3f21e5546a526d8243622f669c1b9\"},\"headline\":\"The Hot New Channel for Reaching Real People: Email\",\"datePublished\":\"2019-02-25T16:47:09+00:00\",\"dateModified\":\"2019-07-10T19:49:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-02\/the-hot-new-channel-for-reaching-real-people-email\/\"},\"wordCount\":122,\"publisher\":{\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-02\/the-hot-new-channel-for-reaching-real-people-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theofficialboard.com\/best-articles\/wp-content\/uploads\/2019\/02\/Best-Reads-February.png\",\"keywords\":[\"BtoB\",\"Email\",\"Social Media\",\"WSJ\"],\"articleSection\":[\"2019 02\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-02\/the-hot-new-channel-for-reaching-real-people-email\/\",\"url\":\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-02\/the-hot-new-channel-for-reaching-real-people-email\/\",\"name\":\"The Hot New Channel for Reaching Real People: Email - 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