{"id":1670,"date":"2019-09-01T19:31:24","date_gmt":"2019-09-01T18:31:24","guid":{"rendered":"https:\/\/www.theofficialboard.com\/best-articles\/?p=1670"},"modified":"2019-11-01T13:49:33","modified_gmt":"2019-11-01T12:49:33","slug":"tim-cook-has-five-go-to-words-for-controlling-the-narrative-at-apple-the-way-i-see-it","status":"publish","type":"post","link":"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-08\/tim-cook-has-five-go-to-words-for-controlling-the-narrative-at-apple-the-way-i-see-it\/","title":{"rendered":"Tim Cook has five go-to words for controlling the narrative at Apple: \u201cThe way I see it\u201d"},"content":{"rendered":"\n<p style=\"text-align:center\"><a href=\"https:\/\/www.inc.com\/carmine-gallo\/tim-cook-uses-these-5-words-to-take-control-of-any-conversation.html\"><em>Viewed in Inc.<\/em><\/a><\/p>\n\n\n\n<p>\u201cGood communicators know how they&#8217;re going to answer questions about their company&#8217;s products, financials, or vision. <\/p>\n\n\n\n<p>They don&#8217;t ramble or give convoluted responses. They use words that are precise and assertive. And there are few leaders who do it better than Apple CEO Tim Cook,\u201d Carmine Gallo writes.<\/p>\n\n\n\n<p>But what words are those? Five Cook\nuses frequently are: \u201cThe way I see it.\u201d<\/p>\n\n\n\n<p>The phrase is persuasive, Gallo writes, because it permits a leader to reframe a conversation without misleading an audience. &nbsp;\u201cCook often uses five words in a variety of ways to control the narrative. <\/p>\n\n\n\n<p>Instead of \u2018the way I see it,\u2019 Cook sometimes says, \u2018To put it in perspective\u2019 or \u2018To put it in context.\u2019 <\/p>\n\n\n\n<p>Either way, Cook is reframing the message to help his listeners understand the broader business story,\u201d Gallo writes in this short but instructive article on Cook\u2019s successful communication style.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viewed in Inc. \u201cGood communicators know how they&#8217;re going to answer questions about their company&#8217;s products, financials, or vision. They don&#8217;t ramble or give convoluted responses. They use words that are precise and assertive. And there are few leaders who do it better than Apple CEO Tim Cook,\u201d Carmine Gallo writes. But what words are&#8230; <a class=\"continue-reading-link\" href=\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-08\/tim-cook-has-five-go-to-words-for-controlling-the-narrative-at-apple-the-way-i-see-it\/\">More<\/a><\/p>\n<a href=\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-08\/tim-cook-has-five-go-to-words-for-controlling-the-narrative-at-apple-the-way-i-see-it\/\">Read more...<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178],"tags":[151,182,165],"class_list":["post-1670","post","type-post","status-publish","format-standard","hentry","category-2019-08","tag-ceo","tag-communication","tag-inc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tim Cook has five go-to words for controlling the narrative at Apple: \u201cThe way I see it\u201d - The Official Board\u2019s Reads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-08\/tim-cook-has-five-go-to-words-for-controlling-the-narrative-at-apple-the-way-i-see-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tim Cook has five go-to words for controlling the narrative at Apple: \u201cThe way I see it\u201d - The Official Board\u2019s Reads\" \/>\n<meta property=\"og:description\" content=\"Viewed in Inc. \u201cGood communicators know how they&#8217;re going to answer questions about their company&#8217;s products, financials, or vision. They don&#8217;t ramble or give convoluted responses. They use words that are precise and assertive. And there are few leaders who do it better than Apple CEO Tim Cook,\u201d Carmine Gallo writes. But what words are... More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-08\/tim-cook-has-five-go-to-words-for-controlling-the-narrative-at-apple-the-way-i-see-it\/\" \/>\n<meta property=\"og:site_name\" content=\"The Official Board\u2019s Reads\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/x.com\/boardalert\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-01T18:31:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-01T12:49:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theofficialboard.com\/best-articles\/wp-content\/uploads\/2019\/02\/Best-Reads-August.png\" \/>\n\t<meta property=\"og:image:width\" content=\"185\" \/>\n\t<meta property=\"og:image:height\" content=\"184\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The latest trends on company organizations\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The latest trends on company organizations\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-08\/tim-cook-has-five-go-to-words-for-controlling-the-narrative-at-apple-the-way-i-see-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-08\/tim-cook-has-five-go-to-words-for-controlling-the-narrative-at-apple-the-way-i-see-it\/\"},\"author\":{\"name\":\"The latest trends on company organizations\",\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/#\/schema\/person\/b2b3f21e5546a526d8243622f669c1b9\"},\"headline\":\"Tim Cook has five go-to words for controlling the narrative at Apple: \u201cThe way I see it\u201d\",\"datePublished\":\"2019-09-01T18:31:24+00:00\",\"dateModified\":\"2019-11-01T12:49:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-08\/tim-cook-has-five-go-to-words-for-controlling-the-narrative-at-apple-the-way-i-see-it\/\"},\"wordCount\":178,\"publisher\":{\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/#organization\"},\"keywords\":[\"CEO\",\"Communication\",\"Inc.\"],\"articleSection\":[\"2019 08\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-08\/tim-cook-has-five-go-to-words-for-controlling-the-narrative-at-apple-the-way-i-see-it\/\",\"url\":\"https:\/\/www.theofficialboard.com\/best-articles\/2019\/2019-08\/tim-cook-has-five-go-to-words-for-controlling-the-narrative-at-apple-the-way-i-see-it\/\",\"name\":\"Tim Cook has five go-to words for controlling the narrative at Apple: \u201cThe way I see it\u201d - 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