{"id":1822,"date":"2020-09-04T11:08:02","date_gmt":"2020-09-04T10:08:02","guid":{"rendered":"https:\/\/www.theofficialboard.com\/best-articles\/?p=1822"},"modified":"2020-09-04T16:48:09","modified_gmt":"2020-09-04T15:48:09","slug":"the-great-consumer-shift-ten-charts-that-show-how-u-s-shopping-is-changing","status":"publish","type":"post","link":"https:\/\/www.theofficialboard.com\/best-articles\/2020-08\/the-great-consumer-shift-ten-charts-that-show-how-u-s-shopping-is-changing\/","title":{"rendered":"The great consumer shift: Ten charts that show how U.S. shopping is changing"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-great-consumer-shift-ten-charts-that-show-how-us-shopping-behavior-is-changing\">Viewed in McKinsey &amp; Company<\/a><\/em>.<\/p>\n\n\n\n<p>New York City-based management consulting giant McKinsey &amp; Company puts a lot of resources and effort into trying to get out ahead of major trends in global business and commerce, and they are usually very successful at it. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Volatility<\/h5>\n\n\n\n<p>In this report, four McKinsey partners and experts summarize ten trends that they see reflecting demonstrable shifts in American shopping. <\/p>\n\n\n\n<p>Some of these conclusions are fairly self-evident\u2014\u201cdigital shopping is here to stay,\u201d \u201cconsumers want value for their money,\u201d and \u201cAmericans are concerned about going back to regular activities outside the home.\u201d&nbsp;<\/p>\n\n\n\n<p>But this report is notable and thorough in offering some very new and vital data reflecting ten significant shifting trends and preferences in American shopping. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Flight to online<\/h5>\n\n\n\n<p>First, perhaps not surprisingly, millennials and high-income earners are leading the market trend toward online shopping. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Shock to brand loyalty<\/h5>\n\n\n\n<p>Second, brand loyalty is taking a hit in this unusual pandemic era. \u201cConsumers are switching brands at unprecedented rates,\u201d McKinsey found. \u201cAn astonishing 75 percent of U.S. consumers (are) trying a new shopping behavior in response to economic pressures, store closings, and changing priorities,\u201d the authors write.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Hygiene<\/h5>\n\n\n\n<p>The focus of U.S. consumers on health and safety also has understandably risen considerably. \u201cAs an example, 79 percent of consumers intend to continue or increase their usage of self-checkout in retail after COVID-19,\u201d they write.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Availability, convenience and value<\/h5>\n\n\n\n<p>With these and several additional shifts in shopping trends, McKinsey offers up one of the more insightful, well-researched, and comprehensive summaries of American shopping trends so far in 2020. <\/p>\n\n\n\n<p>It is a valuable contribution in an era of immense volatility in Americans\u2019 consumer shopping patterns and other commercial behaviors in an era of ongoing public health and economic uncertainty.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viewed in McKinsey &amp; Company. New York City-based management consulting giant McKinsey &amp; Company puts a lot of resources and effort into trying to get out ahead of major trends in global business and commerce, and they are usually very successful at it. Volatility In this report, four McKinsey partners and experts summarize ten trends&#8230; <a class=\"continue-reading-link\" href=\"https:\/\/www.theofficialboard.com\/best-articles\/2020-08\/the-great-consumer-shift-ten-charts-that-show-how-u-s-shopping-is-changing\/\">More<\/a><\/p>\n<a href=\"https:\/\/www.theofficialboard.com\/best-articles\/2020-08\/the-great-consumer-shift-ten-charts-that-show-how-u-s-shopping-is-changing\/\">Read more...<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[255],"tags":[253,153,254],"class_list":["post-1822","post","type-post","status-publish","format-standard","hentry","category-2020-08","tag-consumer","tag-mckinsey","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The great consumer shift: Ten charts that show how U.S. shopping is changing - The Official Board\u2019s Reads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theofficialboard.com\/best-articles\/2020-08\/the-great-consumer-shift-ten-charts-that-show-how-u-s-shopping-is-changing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The great consumer shift: Ten charts that show how U.S. shopping is changing - The Official Board\u2019s Reads\" \/>\n<meta property=\"og:description\" content=\"Viewed in McKinsey &amp; Company. 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More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theofficialboard.com\/best-articles\/2020-08\/the-great-consumer-shift-ten-charts-that-show-how-u-s-shopping-is-changing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Official Board\u2019s Reads\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/x.com\/boardalert\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-04T10:08:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-04T15:48:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theofficialboard.com\/best-articles\/wp-content\/uploads\/2019\/02\/Best-Reads-August.png\" \/>\n\t<meta property=\"og:image:width\" content=\"185\" \/>\n\t<meta property=\"og:image:height\" content=\"184\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The latest trends on company organizations\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The latest trends on company organizations\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/2020-08\/the-great-consumer-shift-ten-charts-that-show-how-u-s-shopping-is-changing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/2020-08\/the-great-consumer-shift-ten-charts-that-show-how-u-s-shopping-is-changing\/\"},\"author\":{\"name\":\"The latest trends on company organizations\",\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/#\/schema\/person\/b2b3f21e5546a526d8243622f669c1b9\"},\"headline\":\"The great consumer shift: Ten charts that show how U.S. shopping is changing\",\"datePublished\":\"2020-09-04T10:08:02+00:00\",\"dateModified\":\"2020-09-04T15:48:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/2020-08\/the-great-consumer-shift-ten-charts-that-show-how-u-s-shopping-is-changing\/\"},\"wordCount\":307,\"publisher\":{\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/#organization\"},\"keywords\":[\"Consumer\",\"McKinsey\",\"Trends\"],\"articleSection\":[\"2020 08\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theofficialboard.com\/best-articles\/2020-08\/the-great-consumer-shift-ten-charts-that-show-how-u-s-shopping-is-changing\/\",\"url\":\"https:\/\/www.theofficialboard.com\/best-articles\/2020-08\/the-great-consumer-shift-ten-charts-that-show-how-u-s-shopping-is-changing\/\",\"name\":\"The great consumer shift: Ten charts that show how U.S. shopping is changing - 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