{"id":1026,"date":"2018-03-07T20:11:32","date_gmt":"2018-03-07T19:11:32","guid":{"rendered":"https:\/\/www.theofficialboard.com\/blog\/?p=1026"},"modified":"2024-05-29T10:25:15","modified_gmt":"2024-05-29T09:25:15","slug":"12-emerging-c-level-positions","status":"publish","type":"post","link":"https:\/\/www.theofficialboard.com\/blog\/org-chart\/12-emerging-c-level-positions\/","title":{"rendered":"12 Emerging C-Level Positions"},"content":{"rendered":"\n

Print or Save<\/a> in PDF<\/p>\n\n\n

On business cards\u00a0 and on LinkedIn profiles too, business titles are the epicenter of the corporate ladder of power and professional recognition.<\/p>\n

When new business titles emerge, they are likely to be much more than mere\u00a0semantics.\u00a0More commonly, they reveal\u00a0deeper shifts in corporate strategies<\/strong>\u00a0and directions.<\/p>\n

We have observed that 12 C-level roles nearly non-existent a mere three years ago<\/strong>\u00a0are now reporting to over 500 CEOs of medium and large companies around the world.<\/p>\n

Those 12 emerging titles unveil how executives\u2019 priorities are shifting in our digital revolution and may even offer you a few hints for upgrading your own business card!<\/p>\n

Detect, Develop & Delight<\/strong><\/p>\n\n\n\n\n\n\n\n
\u00a0<\/td>\n\u00a0\u00a0\u00a0 #1 VP Data<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0\u00a0\u00a0 #2 VP Revenue<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0\u00a0\u00a0 #3 VP Growth<\/td>\n\u00a0<\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0\u00a0\u00a0 #4 VP Customer Success<\/td>\n\u00a0<\/td>\n<\/tr>\n
Emerging Customer Titles<\/strong>
Their Relative Presence in N-1 or N-2 to the CEOs<\/center><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


1. VP Data\u00a0<\/strong>or Chief Data Officer have been popularized by corporate giants like IBM, Google and Amazon. As data increasingly becomes the fuel for insight on customers, company efficiency and financial optimization, these executives are emerging across all industries. 53% of the VPs of Data we have identified report to the CEO.<\/p>\n

The VP Data collects, organizes and stores data. With the exponentially growing volume, data selection, data verification and data governance<\/strong>, these positions have become increasingly necessary. Their success is measured by the data usage across the companies and with the insights that analytics and algorithms reveal.<\/p>\n

\u00a0 \u00a0 Examples:<\/em>
\u00a0 \u00a0 \u00b7 HSBC (Banking), Group Chief\u00a0Data\u00a0Officer;<\/em>
\u00a0 \u00a0 \u00b7 PSA Group (Automotive), Chief Data Officer;<\/em>
\u00a0 \u00a0 \u00b7 Kimberly Clark (Household Products), Chief Data Officer.<\/em><\/p>\n

\u00a0 \u00a0What is new?<\/em>
\u00a0 \u00a0 \u00b7 VP Analytics centers more on analysis, dashboards and insights;<\/em>
\u00a0 \u00a0 \u00b7 VP Cloud centers more on scalability, performance and applications;<\/em>
\u00a0 \u00a0 \u00b7 VP Data Science focuses more on data structure, analytics and algorithms.<\/em><\/p>\n

2. VP Revenue<\/strong> executives have become ubiquitous in airlines, hotels and telecommunication sectors where their real-time price management drives the sales of their inventories of rooms, seats or networks. We now see them popping up in most industries including the media, consumer goods and utilities sectors. 54% of the VPs of Revenue we have identified report to the CEO.<\/p>\n

VPs Revenue couple their market environment understanding with\u00a0analytics and algorithms to match their inventories<\/strong>\u00a0with their customers\u2019 appetites. Their success is measured by the revenue and profits they generate.<\/p>\n

\u00a0 Examples:<\/em>
\u00a0 \u00b7 American Airlines (Airlines), Senior Vice President, Revenue Management;<\/em>
\u00a0 \u00b7 Taj Hotels, Resorts and Palace (Hotels), Chief Revenue Officer;<\/em>
\u00a0 \u00b7 Telefonica Brazil (Telecommunications), Chief Revenue Officer.<\/em><\/p>\n

\u00a0 What is new?<\/em>
\u00a0 \u00b7 VP Pricing centers more on pricing, competitiveness and profit;<\/em>
\u00a0 \u00b7 VP Sales centers more on prospects, customers and closing;<\/em>
\u00a0 \u00b7 VP Product centers more on customer expectations and product features.<\/em><\/p>\n

3. VP Growth <\/strong>are popping up in many companies inclined to pursue fast-growing opportunities. The momentum is such that 76% of the VP of Growth we have identified report to the CEO.<\/p>\n

The VP Growth is at the forefront of promoting groundbreaking products and services<\/strong>, evangelizing prospects and signing new customers. Their success is measured on their signed contracts and the revenue that they generate during the first years of their efforts.<\/p>\n

\u00a0 Examples:<\/em>
\u00a0 \u00b7 Coca-Cola (Beverages), Senior Vice President and Chief\u00a0Growth\u00a0Officer;<\/em>
\u00a0 \u00b7 eBay (Retail), Head of Global Growth;<\/em>
\u00a0 \u00b7 Microsoft (Software), General Manager,\u00a0Growth\u00a0Initiatives.<\/em><\/p>\n

\u00a0 What is new?<\/em>
\u00a0 \u00b7 VP Business Development centers more on early stage, prospects and partner;<\/em>
\u00a0 \u00b7 VP Engagement centers more on developing prospects;<\/em>
\u00a0 \u00b7 VP Key Accounts centers more on large customers.<\/em><\/p>\n

4. VP Customer Success<\/strong> are mostly emerging in BtoB software companies. Because of the growing role of software in many industries, these roles should ultimately expand across all industries. 68% of the VP Customer Success executives we have located report to the CEO.<\/p>\n

VPs Customer Success advise current customers on ways to better benefit from product features<\/strong> and to extract value from their growing product usage. Their success is measured on their contribution to revenue growth and on their contract renewals.<\/p>\n

\u00a0 Examples:<\/em>
\u00a0 \u00b7 Amazon Business (Retail), Head of Customer Success;<\/em>
\u00a0 \u00b7 Hubspot (Advertising\/Marketing), Vice President of Customer Success;<\/em>
\u00a0 \u00b7 Tableau (Software), Global Vice President of Customer Success.<\/em><\/p>\n

\u00a0 What is new?<\/em>
\u00a0 \u00b7 VP Customer Support centers more on hot line, installation and maintenance;<\/em>
\u00a0 \u00b7 VP Customer Satisfaction centers more on feedbacks, assistance and returns;<\/em>
\u00a0 \u00b7 VP Services centers more on delivering complementary, professional services.<\/em><\/p>\n

Adapt, Access and Accelerate<\/strong><\/p>\n\n\n\n\n\n\n\n
\u00a0<\/td>\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>\u00a0 #1 VP Digital<\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>#2 VP Innovation<\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>\u00a0#3 VP Transformation<\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span> #4 VP Venture<\/td>\n<\/tr>\n
Emerging Corporate Titles<\/strong>
Their Relative Presence in N-1 or N-2 to the CEOs<\/center><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

5. VP Digital<\/strong> Within the past three years, the VP Digital role has become the fastest emerging C-Level title in our organizational charts. Given the breadth of corporate digital initiatives, the position\u2019s mission differs significantly from one company to another. 49% of VP Digital executives we identified report to the CEO.<\/p>\n

The VP Digital is usually responsible for developing revenue from corporate digital channels<\/strong>, managing the company\u2019s presence in social media and assisting each function in exploring and embracing digital potential.<\/p>\n

\u00a0 Examples:<\/em>
\u00a0 \u00b7 LVMH (Luxury Goods), Chief Digital Officer;<\/em>
\u00a0 \u00b7 Novartis (Pharmaceuticals), Chief Digital Officer;<\/em>
\u00a0 \u00b7 Rolls-Royce Group (Aerospace), Chief Digital Officer.<\/em><\/p>\n

\u00a0 What is new?<\/em>
\u00a0 \u00b7 VP eCommerce centers more on channels, catalogs and revenue;<\/em>
\u00a0 \u00b7 VP Marketing centers more on product, pricing and communication;<\/em>
\u00a0 \u00b7 VP Communication centers more on brand, advertising and media.<\/em><\/p>\n

6. VP Innovation<\/strong> executives foster momentum around innovation to position their company ahead of its competitors. Most of these roles appear in more mature companies. 70% of the VPs Innovation executives that we identified report to the CEO.<\/p>\n

VPs of Innovation drive major initiatives, coach departmental innovations<\/strong>, share best practices internally and explore and sometimes manage partnerships with startups.<\/p>\n

\u00a0 Examples:<\/em>
\u00a0 \u00b7 Axa (Insurance), Chief Innovation Officer;<\/em>
\u00a0 \u00b7 Coca-Cola (Beverages), Senior Vice President and Chief Innovation Officer;<\/em>
\u00a0 \u00b7 BM (Information Technology & Services), Chief Innovation Officer.<\/em><\/p>\n

\u00a0 What is new?<\/em>
\u00a0 \u00b7 VP R&D centers more on lab works and engineering;<\/em>
\u00a0 \u00b7 VP Science centers more on fundamental research;<\/em>
\u00a0 \u00b7 VP Technology centers more on digital, electronics and software.<\/em><\/p>\n

7. VP Transformation<\/strong> When their respective markets are changing rapidly, companies must also respond rapidly. These organizational changes and responses are increasingly coordinated by VPs of Transformation. 63% of the VPs of Transformation that we identified report to the CEO.<\/p>\n

The VP Transformation is the project manager responsible for\u00a0orchestrating the changes within the executive committee<\/strong>. The success of these executives is measured by the company\u2019s engagement and the associated impact.<\/p>\n

\u00a0 Examples:<\/em>
\u00a0 \u00b7 Unilever (Household Products), Chief Transformation Officer;<\/em>
\u00a0 \u00b7 UPS (Package\/Freight Delivery), Chief Transformation Officer;<\/em>
\u00a0 \u00b7 Zurich Insurance Group (Insurance), Group Chief Transformation Officer.<\/em><\/p>\n

\u00a0 What is new?<\/em>
\u00a0 \u00b7 VP Organization centers more on process, risks and mapping;<\/em>
\u00a0 \u00b7 VP Projects centers more on programs, budgets and planning;<\/em>
\u00a0 \u00b7 VP Strategy centers more on customer, competition and financials.<\/em><\/p>\n

8. VP Venture<\/strong> To accelerate innovation, corporations often acquire promising startups just as the automotive industry has been doing recently in their acquisition of self-driving technology companies. 66% of the VPs of Venture executives that we identified report to the CEO.<\/p>\n

VPs Venture executives partner with venture capital funds<\/strong> to target the technologies that should be developed and ultimately assess and participate in the decisions to acquire the most promising companies. Sometimes, VC Venture executives will set up a company-owned venture fund to directly invest in promising startups.\u00a0<\/u><\/p>\n

\u00a0 Examples:<\/em>
\u00a0 \u00b7 Abbott (Pharmaceuticals), Executive Vice President,\u00a0Ventures;<\/em>
\u00a0 <\/em>\u00b7 Lulemon Athletica (Apparel), General Manager, Venture;<\/em>
\u00a0 \u00b7 QVC (Retail), President of New Ventures.<\/em><\/p>\n

\u00a0 What is new?<\/em>
\u00a0 \u00b7 VP M&A centers more on acquisitions providing synergies and market coverage;<\/em>
\u00a0 \u00b7 VP Corporate Development centers more on acquisitions and partnerships;<\/em>
\u00a0 \u00b7 VP Intellectual Property centers more on the management of rights and brands.<\/em><\/p>\n

Support, Sustain & Subdue<\/strong><\/p>\n\n\n\n\n\n\n\n
\u00a0<\/span><\/td>\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>#1 VP Regulation<\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>#2 VP Talent<\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>#3 VP Information Security<\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>#4 VP Culture<\/td>\n<\/tr>\n
Emerging Asset Management Titles<\/strong>
Their Relative Presence in N-1 or N-2 to the CEOs<\/center><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

9. VP Regulation<\/strong> Many industries such as banking, healthcare, transportation or energy are more highly regulated than ever. This sensitive executive role is increasingly prevalent in most industries. 75% of the VPs of Regulation that we identified report to the CEO.<\/p>\n

VPs of Regulation ensure that the company complies with the intricate regulations of its industries\u00a0<\/strong>and that the company\u2019s voice and influence is heard and felt in its jurisdictional regulatory bodies. The position also commonly manages bidding processes when applicable in competitive bidding or license applications managed by overseeing regulatory agencies and departments.<\/p>\n

\u00a0 Examples:<\/em>
\u00a0 \u00b7 JPMorgan Chase (Banking): Chief Regulatory Affairs Officer;<\/em>
\u00a0 \u00b7 MidAmerican Energy (Utilities): Vice President, Regulation;<\/em>
\u00a0 \u00b7 TurkCell (Telecommunications): Executive Vice President, Legal and Regulation.<\/em><\/p>\n

\u00a0 What is new?<\/em>
\u00a0 \u00b7 VP Legal centers more on contracts, intellectual property and litigations;<\/em>
\u00a0 \u00b7 VP Compliance centers more on audit, conformity and risk;<\/em>
\u00a0 \u00b7 VP Public Affairs centers more government relations and lobbying.<\/em><\/p>\n

10. VP Talent\u00a0<\/strong>When an industry\u2019s market environment changes dramatically as often happens, having great, adaptable colleagues remain a company\u2019s most sustainable permanent asset. This is the reason why most VCs commonly value the founding team equally or even more substantially to the project or market in which they are investing. 47% of VP Talent executives that we have identified report to the CEO.<\/p>\n

VP Talent executives engage a firm\u2019s employees through thoughtfully-developed compensation and benefits, performance management and organizational adaptation. Their success is measured primarily on the\u00a0efficiency of the workforce<\/strong>.<\/p>\n

\u00a0 Examples:<\/em>
\u00a0 \u00b7 Johnson & Johnson (Pharmaceuticals), Vice President, Global Talent Management;<\/em>
\u00a0 \u00b7 Nestl\u00e9 (Food), Chief Talent Officer;<\/em>
\u00a0 \u00b7 Texas Instruments (Semiconductors), Vice President, Global Talent Management.<\/em><\/p>\n

\u00a0 What is new?<\/em>
\u00a0 \u00a0\u00b7 VP Compensations and Benefits centers more on the talent retention;<\/em>
\u00a0 \u00a0\u00b7 VP Hiring centers more on the talent acquisition;<\/em>
\u00a0 \u00a0\u00b7 VP Training centers more on education, learning and coaching.<\/em><\/p>\n

11. VP Information Security\u00a0<\/strong>The recent and widespread hacking of corporate data have revealed how detrimental these breaches are for customer privacy and corporate reputations. Most of these breaches are many times a product of internal negligence. 50% of Vs of Information Security that we have found report to the CEO.<\/p>\n

VPs of Information Security or Chief Information Security Officers are actively paring any data loss or data leakage through technologies, processes and training. New missions for the role include privacy compliance, risk auditing and real-time prevention<\/strong> from hacking or other threatening cyber activity.<\/p>\n

\u00a0 Examples:<\/em>
\u00a0 \u00a0\u00b7 Aetna (Insurance), Chief Information Security Officer;<\/em>
\u00a0 \u00a0\u00b7 Airbus Group (Aerospace), Chief Information Security Officer;<\/em>
\u00a0 \u00a0\u00b7 Monsanto (Agriculture), Chief Information Security Officer.<\/em><\/p>\n

\u00a0 What is new?<\/em>
\u00a0 \u00a0\u00b7 VP IT centers more on systems, architecture and applications;<\/em>
\u00a0 \u00a0\u00b7 VP Security centers more on personnel, facilities and investigations;<\/em>
\u00a0 \u00a0\u00b7 VP Fraud centers more on assets, activities and payments;<\/em><\/p>\n

12. VP Culture\u00a0<\/strong>The culture of a company is often crucial in developing and maintaining a company\u2019s corporate culture and values. It represents the values that unify the workforce and define the company versus those of its competitors. 79% of VPs of Culture executives that we identified report to the CEO.<\/p>\n

VP Culture executives engage the firm\u2019s employees by fostering the company values<\/strong>, integrating new employees, communicating and representing the company\u2019s values and taking action when these values are infringed.<\/p>\n

\u00a0 Examples:<\/em>
\u00a0 \u00b7 Lyft (Transportation), Head of Culture;<\/em>
\u00a0 \u00b7 Quantas Airways (Airlines), Group Executive, People and Culture;<\/em>
\u00a0 \u00b7 Viacom (Entertainment & Travel), Senior Vice President of Communication and Culture.<\/em><\/p>\n

\u00a0 What is new?<\/em>
\u00a0 \u00b7 VP HR centers more on hiring, retaining and promoting;<\/em>
\u00a0 \u00b7 VP Diversity centers more on hiring and promoting different social groups;<\/em>
\u00a0 \u00b7 VP Sustainability centers more on favoring sustainable practices and sustainable suppliers.<\/em><\/p>\n

Conclusion<\/strong><\/p>\n

Harvard Researchers<\/a> have recently shown that 20% of executive skills are becoming obsolete every year.<\/p>\n

These 12 emerging executive jobs identified here help explain\u00a0which the new skills that are now in high demand, how many corporations are evolving in these ways and, which functions the CEOs supervise to stay relevant.<\/p>\n\n\n\n\n\n\n\n\n
\u00a0<\/span><\/td>\nVP Culture<\/td>\n79%<\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\nVP Growth<\/td>\n76%<\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\nVP Regulation<\/td>\n75%<\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\nVP Innovation<\/td>\n70%<\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\nVP Customer Success<\/td>\n68%<\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\nLikeliness for being in N-1 to a CEO<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

CEOs typically have eight carefully-selected direct reports. Being one of them does not happen by chance. Each of their business titles is crafted to convey the company priorities.<\/p>\n

Since the number of a CEO\u2019s direct reports are limited, some other functions will have to move down to N-2 or N-3 to the CEOs. We observe this happening with some geographic and country coordination functions and some corporate functions.<\/p>\n

PDF Format<\/a><\/p>\n

How did we come up with this list? Within the organizational charts of the 67,000+ companies making over $100M in annual revenue, we have extracted the business titles that appear as of February 2018 in excess of 500 times across several industries and that were almost non-existent in February 2015.<\/em><\/p>\n

Even though VPs of Artificial Intelligence are frequently quoted in many quarterly earning calls, only a few dozens of these VPs are currently reporting to CEOs so they are excluded from this report, which instead focuses on positions that commonly report directly to CEOs.<\/em><\/p>\n

Special thanks to the amazing team of industry analysts at The Official Board<\/a> who relentlessly track executive moves around the globe.<\/em><\/p>\n

Please do not hesitate to contact thomas.lot@theofficialboard.com<\/a> to share your views or for additional details (by industry, country or company size) about this report.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Print or Save in PDF On business cards\u00a0 and on LinkedIn profiles too, business titles are the epicenter of the corporate ladder of power and professional recognition. When new business titles emerge, they are likely to be much more than mere\u00a0semantics.\u00a0More commonly, they reveal\u00a0deeper shifts in corporate strategies\u00a0and directions. We have observed that 12 C-level… More<\/a><\/p>\nRead more...<\/a>","protected":false},"author":1,"featured_media":1166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[99,92,42,95,139],"class_list":["post-1026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-org-chart","tag-c-suite","tag-growth","tag-talent","tag-transformation","tag-trends"],"yoast_head":"\n12 Emerging C-Level Positions - The Official Board's Insights<\/title>\n<meta name=\"description\" content=\"Explore 12 emerging C-level positions shaping the future of business leadership. Understand new roles and their impact. 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