{"id":3913,"date":"2025-08-01T12:27:09","date_gmt":"2025-08-01T11:27:09","guid":{"rendered":"https:\/\/www.theofficialboard.com\/blog\/?p=3913"},"modified":"2025-10-30T16:11:50","modified_gmt":"2025-10-30T15:11:50","slug":"chase-volume-or-map-power-choosing-the-right-b2b-growth-path","status":"publish","type":"post","link":"https:\/\/www.theofficialboard.com\/blog\/development\/chase-volume-or-map-power-choosing-the-right-b2b-growth-path\/","title":{"rendered":"Chase volume or map power? Choosing the right B2B growth path"},"content":{"rendered":"\n<p>The B2B world hold <a href=\"https:\/\/www.moodys.com\/web\/en\/us\/capabilities\/company-reference-data\/orbis.html\">~580 million companies<\/a> (Moody&#8217;s). To drive real success, the question isn&#8217;t how many- it&#8217;s which ones are worth your time?<\/p>\n\n\n\n<p>You can: <br>\u2002\u2002\u2022 Chase volume \u2014 cast a wide net, or <br>\u2002\u2002\u2022  Map power \u2014 focus on the high-stakes decision-makers.<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\"><br>Path 1: Chase Volume (the Core Market)<\/h5>\n\n\n\n<p>Most B2B data providers thrive here \u2014 and for good reason. It powers most sales and marketing engines.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Massive email lists. Need hundreds of thousands of contacts? ZoomInfo, Apollo, and Hunter excel at scale.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manager\u2011level visibility. LinkedIn Sales Navigator and People Data Labs surface managers and ICs for broad campaigns.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SMB and startup coverage. Moody\u2019s and D&amp;B map small businesses, while Crunchbase and PitchBook track founders and funding pivots.<\/li>\n<\/ul>\n\n\n\n<p>Why it matters: Volume powers high\u2011velocity SDR teams, marketing automation, surveys, and talent acquisition at scale.<\/p>\n\n\n\n<p><em>Ideal for SDR teams chasing quantity, large\u2011scale marketing campaigns and repeatable talent pipelines.<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\"><br>Path 2: Map Power (the Top Market)<\/h5>\n\n\n\n<p>Very few organizations can truly map the top of the org chart \u2014 and when they do, it\u2019s usually for private use (think McKinsey, BCG, Spencer Stuart, JPMorgan, or Gartner).<\/p>\n\n\n\n<p>We are currently the only data vendor that performs this at scale for the broader market. <\/p>\n\n\n\n<p>Here are the core steps followed by the best in the industry:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Draw the real org chart. Boards, C\u2011suites, and business unit heads \u2014 plus how influence flows.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enrich executive profiles. Verified bios, reporting lines and past mandates show why each name matters.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stay ahead with alerts. New hires, promotions, and reshuffles hit your inbox. <\/li>\n<\/ul>\n\n\n\n<p>On top of that, we focus on the companies that move the market:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Global Fortune 500 generates one-third of global GDP and is run by 128,000 executives.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The 80,000 largest companies we track, including those above, represent two-thirds of global GDP and are led by 1.3\u202fM executives.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nearly 40% of their executives change roles each year \u2014 that\u2019s around 5,000 changes every day.<\/li>\n<\/ul>\n\n\n\n<p>Tracking that pace requires pro-level infrastructure: AI-powered algorithms, direct email verification for every executive, smart use of public sources, and a team of trained analysts\u2014because outdated data is visible and costly.<\/p>\n\n\n\n<p><em>Ideal for strategic sales, ABM, investor relations, and strategy\u2014any mission where leadership shifts or competitor moves matter.<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\"><br>Your Perspective<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bigger deals, faster ROI: Focus on the accounts that drive revenue and close high\u2011value deals faster.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Depth wins: Reaching the right decision\u2011makers means fewer wasted cycles and higher conversions.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quality protects your pipeline: Accurate leadership data keeps your biggest opportunities on track.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\"><br>The Takeaway<\/h5>\n\n\n\n<p>Chasing volume fills the funnel and supports wide outreach.<\/p>\n\n\n\n<p>Mapping power targets the accounts that drive real revenue.<\/p>\n\n\n\n<p>Both paths have merit \u2014 but mapping power is what puts the C-Suite within your reach.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.theofficialboard.com\/files\/The%20Official%20Board%20-%20B2B%20Growth%20-%20Chase%20Volume%20or%20Map%20Power.pdf\">Print or Share<\/a><\/p>\n\n\n\n<p><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Want more? Get fresh <a href=\"\/info\/subscribe-to-newsletters\">monthly insights and tips<\/a> <\/mark>by email.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The B2B world hold ~580 million companies (Moody&#8217;s). To drive real success, the question isn&#8217;t how many- it&#8217;s which ones are worth your time? You can: \u2002\u2002\u2022 Chase volume \u2014 cast a wide net, or \u2002\u2002\u2022 Map power \u2014 focus on the high-stakes decision-makers. Path 1: Chase Volume (the Core Market) Most B2B data providers&#8230; <a class=\"continue-reading-link\" href=\"https:\/\/www.theofficialboard.com\/blog\/development\/chase-volume-or-map-power-choosing-the-right-b2b-growth-path\/\">More<\/a><\/p>\n<a href=\"https:\/\/www.theofficialboard.com\/blog\/development\/chase-volume-or-map-power-choosing-the-right-b2b-growth-path\/\">Read more...<\/a>","protected":false},"author":1,"featured_media":3933,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[99,23,92,55],"class_list":["post-3913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","tag-c-suite","tag-executives","tag-growth","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chase volume or map power? 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