Benjamin Lickfett – Biography
Last update: March 25, 2026Executive profile
Benjamin was Chief Marketing Officer and Co-Founder at kriticalmass, and Head of Marketing and Founder at Compricer AB. Benjamin Lickfett joined Diageo in 2016.
Benjamin Lickfett is currentlyGlobal Vice President of Breakthrough Innovation, Digital and Ventures at Diageo Europe - View - Diageo Europe org chart
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Education
Benjamin Lickfett has a Bachelor of Science in International Relations from Tufts University in 2004 and a Master of Business Administration in Strategy and Marketing from IE (Instituto de Empresa) in 2011.
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Company Colleagues
- At Diageo Europe, Benjamin Lickfett has 33 colleagues including Dayalan Nayager (President), Olena Neznal (Northern Europe)…
Industry Colleagues
- In the Wine & Spirits industry, Benjamin Lickfett has 4,962 colleagues in 267 companies located in 46 countries. 2,683 executive movements have been recorded in the last 12 months. Learn more about Wine & Spirits.
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