Lucas Herscovici – Biography
Last update: March 23, 2026Executive profile
Lucas was Co-Founder for Internet Personal Project. Lucas Herscovici joined AB InBev in 2002. Lucas served as Vice President Digital Marketing for North America and Global Marketing Vice President of Consumer Connections, Insights and Innovation for AB InBev.
Lucas Herscovici is currentlyChief Direct To Consumer Officer at AB InBev - View - AB InBev org chart
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Education
Lucas Herscovici has an Industrial Engineering degree from Instituto Tecnológico de Buenos Aires in 2001 and an Advanced Consumer Connections Executive Program Degree in Marketing from Stanford Business School in 2012.
They have also studied at Instituto Tecnológico de Buenos Aires :
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They have also studied at Stanford Business School :
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Company Colleagues
- At AB InBev, Lucas Herscovici has 327 colleagues including Michel Doukeris (CEO), Paulo Alberto Lemann (Director)…
Industry Colleagues
- In the Beverages industry, Lucas Herscovici has 9,085 colleagues in 380 companies located in 62 countries. 4,059 executive movements have been recorded in the last 12 months. Learn more about Beverages.
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