A company org chart gives you a great overview of all the executives and their business titles. Each title has been carefully chosen by the company. You can learn a lot by examining all the titles chosen by the company, and use that to identify the decision-makers that could affect you or your business!
1. Read all the business titles and check the reporting lines
- Read each business title
- Understand the focus of each executive and the objectives s/he may have.
- Determine and infer how the executives (and their roles) relate to each other.
Benefit: Understanding which decision-makers really matter for you
2. Look at the mother company, the sister & daughter companies
- Understand the different roles
- Look for differences and missing pieces
- If there is no related company, look at a few companies in the same industry
Benefit: understand the business model and the go-to-market
3. Set up daily, weekly or monthly alerts
- Get an email when there are new hires, recent promotions or resignations.
- Select “the entire group” to know about all the moves within the group
- Before any calls, watch the history of all the moves in “My recent searches”
Benefit: Change means opportunities. You’ll be the first to know.
Special thanks to Paul for asking the questions!