This year, US business to business online sales will top $9 trillion. Nearly every company engaged in this large and growing sector would likely acknowledge that the key to its past growth owes much to the emergence of account-based marketing. Every indication shows that account-based marketing will remain a centerpiece to exploding sales in the… More
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Large companies throughout the world are increasingly focused on developing their brand not just with prospective customers, but also with existing employees. To develop and communicate an “employer brand”, corporate human resources executives are leveraging many of the tools traditionally managed by marketing departments–social media, internal communications and advertising. Because human resources departments may lack the… More
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