Viewed in Korn Ferry Chief Revenue Officers (CROs) and Chief Commercial Officers (CCOs) are under unprecedented strain. Across industries—from software to consumer goods to manufacturing—firms are replacing revenue leaders at a faster pace than ever. With average tenure barely two years, the shortest in the C-Suite, these executives are often seen as the quick “fix”… More
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Revenue rules: Why CROs belong on every c-suite radar
Viewed on Egon Zehnder A decade ago, the title Chief Revenue Officer (CRO) was virtually nonexistent. Today, the CRO role appears in 4,953 org charts—roughly 6% of the medium, large companies we track—making it one of the fastest-growing executive positions, especially in the technology (35%), services (22%), and financial services (9%) sectors. This evolution isn’t… More
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