Viewed in Fortune Fortune 500 corporations are currently navigating a significant paradigm shift as the traditional prominence of Chief Marketing Officers (CMOs) in the C-suite undergoes a reevaluation. Cost-cutting Recent developments underscore a growing trend among companies, driven by financial challenges and cost-cutting imperatives, to eliminate standalone CMO positions. Pioneers in this approach include United… More
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CEOs and CMOs: The partnership for growth
Viewed in McKinsey Amid a challenging economic environment and rapid changes, CEOs are seeking avenues for growth, and an effective partnership with their Chief Marketing Officers (CMOs) can be the key. To understand the dynamics within high-growth and low-growth companies, a survey and interviews with C-level growth roles (including CMOs) and CEOs from various industries… More
Read more...Unleashing the power of CMOs: A new era in B2B marketing
Viewed in Egon Zehnder The article by Egon Zehnder delves into the evolving role of Chief Marketing Officers (CMOs) in Business-to-Business (B2B) contexts and the strategies they employ to drive success. The article highlights the transformation of B2B marketing from a support function to a strategic driver of growth. CMOs are playing a pivotal role… More
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