Viewed in Tomasz Tunguz For any ambitious sales executive, the temptation might always prove too irresistible: Hype their product or service, exaggerating it beyond reasonable expectations, to be sure a sale is secured. If this extra hype actually helps secure the sale, what’s so wrong with that? Hype pitfalls In this article, venture capitalist Tomasz… More
Read more...Deliberately Underselling as Sales Strategy
