Viewed in Fortune Fortune 500 corporations are currently navigating a significant paradigm shift as the traditional prominence of Chief Marketing Officers (CMOs) in the C-suite undergoes a reevaluation. Cost-cutting Recent developments underscore a growing trend among companies, driven by financial challenges and cost-cutting imperatives, to eliminate standalone CMO positions. Pioneers in this approach include United… More
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CEOs and CMOs: The partnership for growth
Viewed in McKinsey Amid a challenging economic environment and rapid changes, CEOs are seeking avenues for growth, and an effective partnership with their Chief Marketing Officers (CMOs) can be the key. To understand the dynamics within high-growth and low-growth companies, a survey and interviews with C-level growth roles (including CMOs) and CEOs from various industries… More
Read more...Unleashing the power of CMOs: A new era in B2B marketing
Viewed in Egon Zehnder The article by Egon Zehnder delves into the evolving role of Chief Marketing Officers (CMOs) in Business-to-Business (B2B) contexts and the strategies they employ to drive success. The article highlights the transformation of B2B marketing from a support function to a strategic driver of growth. CMOs are playing a pivotal role… More
Read more...‘Thumb-Stopping,’ ‘Humaning,’ ‘B4H,’ : The Strange Language of Modern Marketing
Viewed in The New York Times To understand today’s marketing lingo, one literally must understand words you won’t find in any standard dictionary. Many corporate functions, of course, have their lingo and acronyms that have become embedded inside these respective professions, so this is not an entirely new phenomenon. But marketing seems to lead all… More
Read more...New Marketing for the New Normal
Viewed in Egon Zehnder It’s increasingly recognized that much of global business may be altered in permanent ways by the ongoing COVID-19 pandemic. Marketing will likely be no exception. Executive search firm EgonZehnder interviewed 65 executives from 61 countries around the world, asking the following question: “How will the marketing function look different post Covid-19?”… More
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