How B2B Companies Can Break Through the Thought Leadership Glut in 2022

Viewed in Edelman In recent decades and especially in the past few years, companies across industries, and especially those engaged in business-to-business sales of products or services, have come to discover and greatly value thought leadership as a central part of their marketing and brand strategies. Leaders share their expertise It makes sense. Would you… More

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Alibaba to take on Amazon, opening BtoB services to U.S. companies

Viewed in South China Morning Post. China-based Alibaba opened its business-to-business platform to the U.S. last month in a push to challenge Amazon. Alibaba believes its U.S. offering represents a value proposition for U.S. business-to-business customers. Alibaba is offering clients a flat membership fee of “a couple of thousand dollars a year,” Alibaba’s head of… More

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The Hot New Channel for Reaching Real People: Email

Viewed in The Wall Street Journal with Christopher Mims. What was old is new again. With emails, companies do not depend on gatekeepers to reach their addressees. While Facebook, Instagram, and Twitter remain popular social media outlets for corporations, recent privacy concerns and complexities with each platform’s algorithms have many companies once again seeing great… More

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Top 10 Learnings about BtoB Free Trial

Viewed on TomTunguz.com with Tomasz Tunguz. Tomasz Tunguz, a venture capitalist with Redpoint Ventures, attended SaaStr, and this article summarizes his presentation there on the research data report he co-authored. Tunguz and Chase received an impressive 600 corporate responses to their survey on Software as a Service (SaaS) companies’ experiences with free BtoB product trials…. More

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