The Hot New Channel for Reaching Real People: Email

Viewed in The Wall Street Journal with Christopher Mims. What was old is new again. With emails, companies do not depend on gatekeepers to reach their addressees. While Facebook, Instagram, and Twitter remain popular social media outlets for corporations, recent privacy concerns and complexities with each platform’s algorithms have many companies once again seeing great… More

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Top 10 Learnings about BtoB Free Trial

Viewed on TomTunguz.com with Tomasz Tunguz. Tomasz Tunguz, a venture capitalist with Redpoint Ventures, attended SaaStr, and this article summarizes his presentation there on the research data report he co-authored. Tunguz and Chase received an impressive 600 corporate responses to their survey on Software as a Service (SaaS) companies’ experiences with free BtoB product trials…. More

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