The Hot New Channel for Reaching Real People: Email

Viewed in The Wall Street Journal with Christopher Mims.

What was old is new again. With emails, companies do not depend on gatekeepers to reach their addressees.

While Facebook, Instagram, and Twitter remain popular social media outlets for corporations, recent privacy concerns and complexities with each platform’s algorithms have many companies once again seeing great value and effectiveness in direct-to-consumer email marketing, Wall Street Journal technology columnist Christopher Mims reports.

The value of direct email communication with existing and prospective customers is that companies know they are reaching them directly, and most direct email campaigns also include a feature to confirm whether or not the email was opened by the recipient.  

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