Create a culture of trust

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According to research by Paul J. Zak, a professor at Claremont Graduate University, employees at high-trust organizations experience 74% less stress and 29% greater life satisfaction, 106% more energy at work and 50% higher productivity, 40% less burnout, and 13% fewer sick days.

The author examines what trust means in the context of leadership, why trust is in jeopardy, and the fundamental ways leaders can cultivate trust for more productive and engaged teams in the upcoming year.

Trust decline

According to two-fifths of Edelman’s 2023 trust barometer respondents, the media and government are sources of incorrect or misleading information.

It indicates that public trust in these institutions has declined. Business executives who want to be recognized as a force for good in society must deliver on profit, and societal effects are negatively affected by it.

Type of Trust 

There are several different types of trust in the context of leadership, including

  • Whether teams trust one another or if leaders depend on themselves to get the work done.

  • Do teams have faith in their leader? If yes, they are more likely to embrace the leader’s vision and put out their best ideas and initiatives to carry it out.

  • Does the team’s leader have trust in them? Trusting others enables leaders to unite their groups around a common goal, take chances, and communicate honestly.

  • The ability to trust others enables leaders to unite their teams around a common goal, take chances, and communicate honestly.

  • Self-trust is a crucial but frequently disregarded component of trust since it raises the question, “If they don’t trust, why should I?”

Trustworthy Leader Traits

The essential information in this work is the qualities of trustworthy leaders that can support them in creating a culture of trust.

Delivering on your promise

These qualities include a focus on people, genuineness, humility, honesty, self-awareness, and the capacity to follow through on their commitments.

Human centricity

As they give them credibility and the chance to present an authentic, comforting, and realistic vision, these qualities are crucial for gaining employees’ trust.


Leaders must also possess the humility to recognize that they are not the source of all knowledge.

As they can only lose trust once, they must also ensure that a specific change roadmap supports their sustainability goal!

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