Viewed in Egon Zehnder The article by Egon Zehnder delves into the evolving role of Chief Marketing Officers (CMOs) in Business-to-Business (B2B) contexts and the strategies they employ to drive success. The article highlights the transformation of B2B marketing from a support function to a strategic driver of growth. CMOs are playing a pivotal role… More
Read more...Unleashing the power of CMOs: A new era in B2B marketing
